eSpark

Enhance Admin Experience

  • Product Designer
    • |
  • Figma • FigJam

eSpark has traditionally embraced a bottoms-up strategy, strategically acquiring teachers as advocates within schools to influence administrators towards adopting their platform. While this approach has yielded success and recent enhancements have garnered positive feedback from students and teachers, the company is now expanding its focus to address the specific needs of administrators. The goal is to enhance their experience and, consequently, drive positive sales outcomes.

The Problem

Admin’s are not buying eSpark, even when teacher’s are advocating for it.

How might we

Enhance the Admin experience so that Admin’s feel confident in purchasing eSpark for their school.

Now we do research 🧐

The current experience for admins primarily involved meeting with their customer success manager to review school statistics and ask questions. However, there was no real opportunity for admins to conduct their own research, which proved limiting. This lack of autonomy clearly hindered our ability to convert trial pilots into long-term partners.

My first priority was to meet with admins to understand what specific information they wanted regarding their teachers and students. After conducting these interviews, I identified and prioritized the top four key data points that were consistently requested by all admins.

  1. Student progress
  2. User friendly
  3. Student usage
  4. Student engagement

Here’s what we did ✅

  • Migrated the admin dashboard out of our old code base and into our new codebase (Svelte).
  • Improved UI that now uses our Component Library and Design System styles 🎉.
  • Update our Metabase databases and visualizations to include all of the data points Admin’s wanted to see.
  • Enabled an additional data point showcasing our new AI powered activities engagement.

This is awesome and easy to click through. Has standards mastered, just awesome.

School Admin

Iterate iterate iterate 🎨

Once we completed the initial mockup of our dashboard, it was time to meet with school admins again. Our goal was to gather their feedback and make any necessary adjustments before moving forward with the launch.

We received great feedback that was especially particular for our district partners as they have greater needs overseeing several schools.

  1. District partners prefer to view one school at a time.
  2. Admin’s would like to be able to sort by month.
  3. Admin’s would like an easy way to reach out to their success manager from the dashboard.

Measurements of success 🏆

Positive Feedback

Success is measured by positive feedback from Administrators who now use data on Principals, Teachers, and Students to drive productive teacher conversations, growth discussions with Principals, and informed reading interventions for Students.

Impact on Renewals

Renewals are identified as a critical success metric, with Administrators citing improved decision-making enabled by data access. The goal is a positive impact on renewals, with Administrators justifying continued investment in eSpark through tangible, data-backed insights.

Sales Opportunities

The successful deployment of the Admin Dashboard is expected to turn pilots into confirmed sales opportunities. Administrators with a clear understanding of how eSpark serves their school should be more inclined to move from pilot programs to paid partnerships.

* Launched this school year. In the data collection phase to report success measurement.

Freemium Model